Asset Lifecycle Management Template

Template November 27, 2025

A lifecycle template that defines each asset stage, from draft to archive, with entry/exit criteria, automation rules, and responsibilities across teams.

Launch Resource Executive Summary What This Resource Does Conclusion

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Executive Summary

This template helps you define a consistent asset lifecycle for your DAM, including stages such as Draft, In Review, Approved, Active, Expired, and Archived. It captures criteria, automation rules, and responsibilities so assets don’t drift into uncontrolled use or disappear without trace.

What this template is

This template helps you define a consistent asset lifecycle for your DAM, including stages such as Draft, In Review, Approved, Active, Expired, and Archived. It captures criteria, automation rules, and responsibilities so assets don’t drift into uncontrolled use or disappear without trace.

Why It Matters

This template provides the following benefits:

  • Reduces the risk of expired, off-brand, or non-compliant assets being used.
  • Makes asset readiness and status visible for every team that depends on content.
  • Supports automation of expiry, archive, and reuse decisions in your DAM.

Who It’s For

Who should use this template

A regional team defines a clear lifecycle with automatic expiry rules for campaign assets so outdated content is removed from circulation without manual chasing.

How To Use

How to Use the Asset Lifecycle Management Template

Follow these easy steps to make use of this template:

  1. List the lifecycle stages that make sense for your organisation and asset types.
  2. Document entry/exit criteria and who is allowed to move assets between stages.
  3. Capture automation rules tied to dates, rights, or workflow events.
  4. Use the inventory tab to track high-risk or high-value assets and confirm they are in the right stage.
  5. Update your DAM configuration and training so users understand and follow the lifecycle.

AI Notes

Responsible AI & Fair Usage

Use the free lifecycle template to get control of asset stages quickly, then sign up to access a premium version with industry-specific lifecycle patterns and examples.

Related Content

Related DAM Resources

Conclusion

Put this into your DAM governance workspace so it becomes part of how work gets done—not a one‑off document.

Revisit and refresh it quarterly to keep it aligned with real workflows and ownership.

What’s Next

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Asset Lifecycle Management Template

A lifecycle template that defines each asset stage, from draft to archive, with entry/exit criteria, automation rules, and responsibilities across teams.