DAM + AI Readiness Assessment Template

Template November 27, 2025

A readiness assessment template that scores your organisation across strategy, data, technology, governance, people, and workflows for DAM + AI initiatives.

Launch Resource

Download Template


Not a citizen yet? Join TdR to download this template and access the full resource library.

Become a citizen




Download Template


Citizens: Download the template below and reuse it as-is or adapt it for your DAM program.


Executive Summary

This template helps you assess how ready your organisation is to combine DAM with AI. It scores dimensions like strategy, data, technology, governance, people, and workflows so you can see where you are strong, where you are exposed, and what needs to happen before scaling AI use cases.

What this template is

This template helps you assess how ready your organisation is to combine DAM with AI. It scores dimensions like strategy, data, technology, governance, people, and workflows so you can see where you are strong, where you are exposed, and what needs to happen before scaling AI use cases.

Why It Matters

This template provides the following benefits:

  • Provides a clear, shared view of DAM + AI maturity across teams.
  • Helps you prioritise investment and implementation effort where it matters most.
  • Creates a baseline to measure progress over time as capabilities evolve.

Who It’s For

Who should use this template

A marketing operations team runs this assessment before launching an AI tagging pilot and discovers data quality and governance gaps they must address first, reducing the risk of a failed pilot.

How To Use

How to Use the DAM AI Readiness Assessment Template

Follow these easy steps to make use of this template:

  1. Share the assessment with stakeholders across marketing, creative, IT, data, and governance.
  2. Score each statement on the defined scale and capture evidence or examples.
  3. Review dimension-level averages to identify strengths, gaps, and conflicting perceptions.
  4. Translate the gaps into concrete actions in your DAM + AI roadmap.
  5. Re-run the assessment periodically to track progress and adjust priorities.

AI Notes

Responsible AI & Fair Usage

Download the free DAM + AI readiness assessment to understand your starting point, then sign up to unlock the premium version with automated scoring dashboards and roadmap planning templates.

Related Content

Related DAM Resources

Conclusion

Put this into your DAM governance workspace so it becomes part of how work gets done—not a one‑off document.

Revisit and refresh it quarterly to keep it aligned with real workflows and ownership.