DAM Vendor Evaluation Scorecard

Template November 27, 2025

A scoring template that helps you compare DAM vendors consistently across features, integrations, AI capabilities, support, and commercial terms.

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Executive Summary

This template gives you a structured, weighted scoring model to evaluate DAM vendors across core capabilities, AI features, integrations, workflow, governance, support, and commercials. It keeps all assessments in one place so decisions are evidence-based, not driven by the last demo.

What this template is

This template gives you a structured, weighted scoring model to evaluate DAM vendors across core capabilities, AI features, integrations, workflow, governance, support, and commercials. It keeps all assessments in one place so decisions are evidence-based, not driven by the last demo.

Why It Matters

This template provides the following benefits:

  • Removes bias and gut-feel from vendor selection.
  • Makes it easier to explain and justify decisions to leadership and procurement.
  • Provides a reusable framework for future RFPs and technology reviews.

Who It’s For

Who should use this template

A global marketing team uses this scorecard to compare three DAM vendors and align IT, marketing, and procurement on a single, data-backed recommendation.

How To Use

How to Use the DAM Vendor Evaluation Scorecard Template

Follow these easy steps to make use of this template:

  1. Define your evaluation criteria and assign a weight to each based on what matters most to your organisation.
  2. List each vendor in scope and score them against every criterion after demos, references, and technical sessions.
  3. Use the weighted score formulas to calculate overall vendor scores.
  4. Capture narrative notes for each vendor’s strengths, weaknesses, and best-fit scenarios.
  5. Use the summary view to support internal decision meetings and procurement approvals.

AI Notes

Responsible AI & Fair Usage

Grab the free vendor scorecard template to structure your next DAM evaluation, then sign up to unlock the premium version with prebuilt criteria sets for common DAM use cases.

Related Content

Related DAM Resources

Conclusion

Put this into your DAM governance workspace so it becomes part of how work gets done—not a one‑off document.

Revisit and refresh it quarterly to keep it aligned with real workflows and ownership.

What’s Next

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DAM Vendor Evaluation Scorecard

A scoring template that helps you compare DAM vendors consistently across features, integrations, AI capabilities, support, and commercial terms.