Aprimo is a leading Digital Asset Management (DAM) and marketing operations provider, streamlining content and workflows for enterprise organizations since 1998. With a focus on modular content, AI-powered tagging, and ecosystem integrations, Aprimo delivers innovative solutions for content lifecycle management.
Aprimo is a leading provider of Digital Asset Management (DAM) and marketing operations solutions, known for helping enterprise organizations streamline content, workflows, and campaign execution. Founded in 1998 in Indianapolis, Aprimo pioneered the marketing resource management (MRM) category and has since evolved into a global SaaS platform with a strong focus on content lifecycle management.
Following its acquisition by Teradata in 2011 and subsequent spin-out backed by Marlin Equity Partners in 2016, Aprimo has continued to innovate in the DAM space, particularly around modular content, AI-powered tagging, and integrations with creative and enterprise ecosystems.
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Locations
Global HQ: Chicago, Illinois, United States 230 W Monroe Street, Suite 1200, Chicago, IL 60606
Ghent (Zwijnaarde), Belgium | Amsterdam, Netherlands | Birmingham, United Kingdom | Manila (Taguig), Philippines | Melbourne, Victoria, Australia
1998
Founded
$
Turnover
300
Employees
Yes
Partner Network
Yes
Multilingual Support
Yes
AI Features
Key Industries and Notable Clients
Industries Served
Financial services, life sciences, manufacturing, consumer goods, technology, retail, government, marketing agencies, and education/cultural institutions. Aprimo is often chosen by highly regulated industries due to its compliance and audit features.
Notable Clients
Bank of America, AT&T, W.W. Grainger, Home Depot, Hachette Book Group, National Park Foundation, Takeda, and Hormel Foods.
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