Aprimo
Official Product Name
Aprimo Digital Asset Management
An Introduction
📍
Headquarters
Chicago, IL, USA (founded in Indianapolis)
⏳
Founded
1998
💼
Ownership
Private, owned by Marlin Equity Partners
🌎
Website
The Details
Key Industries Served
Financial services, life sciences, manufacturing, consumer goods, tech, retail, government, agencies, education/cultural institutions
Core Features 🎯
Centralized asset repository, AI auto-tagging, structured workflows, rights mgmt, personalization, planning & spend, collaboration tools
AI Capabilities 🤖
Aprimo AI—auto-tagging, metadata recommendation, AI Agents for planning, compliance, librarian, critic, production
Pricing Info 💵
Custom enterprise pricing; starts at ~$20K/year
Free Trial or Demo Option 🆓
Demo available on request; free trial via some channels
Customer Training & Support ⭐
Professional services, Aprimo Academy, user community
Third‑Party Reviews ✅
Named Leader by Gartner, Forrester, IDC; 4.0/5 on Software Advice
Notable Clients ❤️
Bank of America, National Park Foundation, W.W. Grainger, AT&T, Home Depot, Hachette Book Group
Certifications 📌
Enterprise-grade security (Azure-based, GDPR compliant)
DAM Strengths 💪🏽
Full content ops plus DAM, strong workflows, enterprise scalability, integrated AI
Weaknesses / Limitations 🚩
Complex setup, likely high cost, steeper learning curve
Ideal Customer Profile 🤝
Complex setup, likely high cost, steeper learning curve
Competitor Comparison 🏆
Offers broader content operations vs pure-play DAMs (Adobe AEM, Bynder, Widen/Acquia)
Explore More
Found this profile helpful? Dive deeper into the world of Digital Asset Management by exploring more on our Insights page. You’ll find exclusive content, expert perspectives, and advanced strategies to boost your knowledge.
If you gained value from this guide, don’t forget to share it with your network – knowledge is better when it’s shared! Keep exploring, and let’s continue mastering the future of content together.
Viva la Republic