Vendor profile

Acquia DAM (Widen) | AI DAM Platform

Acquia DAM • Acquia DAM (Widen) • Enterprise/Mid-market SaaS DAM

Digital Asset Management Cloud SaaS Mid-market to Enterprise December 31, 2025

AI-powered digital asset management for Mid-market to Enterprise teams

Headquarters

Boston, Massachusetts, USA

Founded

June 29, 1905

Company size

Ownership

Private

Executive Summary AI & Automation Integrations TdR Verdict Vendor Website

Executive Summary

Acquia DAM (Widen) is positioned as enterprise/mid-market saas dam for mid-market to enterprise organizations. It supports asset library; portals; metadata governance; workflows; integrations with asset management; metadata; permissions; portals; workflows; analytics; integrations. AI focus: Acquia DAM’s AI Tags feature generates keywords automatically to streamline metadata management and improve search and discoverability. Common integrations include Adobe Creative Cloud; CMS connectors; SSO. Best fit: Organizations wanting mature DAM fundamentals with AI-assisted keywording and strong portal experiences.

Overview

Company profile

Vendor: Acquia DAM

Website: Visit

Headquarters: Boston, Massachusetts, USA

Founded: June 29, 1905

Employees:

Ownership: Private

Industries: Marketing, brand, higher ed, manufacturing, nonprofits

Product snapshot

Product: Acquia DAM (Widen)

Category: Enterprise/Mid-market SaaS DAM

Deployment: Cloud SaaS

Target customer size: Mid-market to Enterprise

Supported use cases: Asset library; portals; metadata governance; workflows; integrations

In-depth product summary

Acquia DAM (Widen) is a cloud saas enterprise/mid-market saas dam for mid-market to enterprise teams. Core capabilities: Asset management; metadata; permissions; portals; workflows; analytics; integrations. AI highlights: Acquia DAM’s AI Tags feature generates keywords automatically to streamline metadata management and improve search and discoverability.

AI & Automation

AI features overview

Acquia DAM’s AI Tags feature generates keywords automatically to streamline metadata management and improve search and discoverability.

AI model source: Acquia DAM AI Tags

AI notes: AI tags docs: https://docs.acquia.com/acquia-dam/how-use-ai-tags-acquia-dam ; Release notes: https://docs.acquia.com/acquia-dam/release/2025-09-12/81621-ai-tags

AI capability matrix

Capability Support
AI tagging Yes
AI OCR Optional
AI transcription No
Visual similarity search Optional
Smart cropping Optional
Rights detection Partial

Workflow automation

Workflow builder: Workflow/approvals

Automation features: Approvals; routing; metadata rules; lifecycle and expiration; audit trails

Workflow use cases supported: Creative approvals; brand portals; campaign distribution; rights/expiration management

Admin complexity score: Enterprise governance requires taxonomy and admin ownership

Workflow limitations: Coming Soon

AI & automation scores

AI maturity

Coming Soon

Workflow automation

Coming Soon

Implementation difficulty

6

TCO

7

Capabilities & Governance

Search, metadata & file support

Supported file types: Images, video, documents, design files

Metadata flexibility: Custom schemas and taxonomies

Search capabilities: Search and filters improved by AI tags

Governance & compliance

Security certifications: Trust: https://www.acquia.com/trust

Storage architecture: Cloud storage (SaaS)

Rights & governance score: Coming Soon

Rights metadata + expiration and lifecycle controls

Capability details (expand)

Core features
Asset management; metadata; permissions; portals; workflows; analytics; integrations
Advanced features
AI Tags; automation; distribution; lifecycle rules
Collaboration features
Sharing portals, comments, approvals, and versioning
Workflow features
Configurable workflows and approvals
Brand management & creative operations
Brand portals and controlled distribution
Creative tool integrations and approval workflows

Integrations & Architecture

Integration ecosystem

Integrates with marketing and creative stacks; APIs for extensibility
Native integrations
Adobe Creative Cloud; CMS connectors; SSO
Third-party integrations
PIM; marketing automation; iPaaS; storage connectors

API & delivery architecture

API available: Yes

API documentation: View docs

CDN support: Yes

Storage architecture: Cloud storage (SaaS)

Integration depth

Coming Soon

Reliability

Coming Soon

Integration depth (TdR)

Coming Soon

Metadata flexibility

Coming Soon

Best integrations & pain points

Best integrations: Adobe Creative Cloud; CMS connectors; SSO

Integration pain points: Coming Soon

Commercials

Pricing

Pricing model: Subscription (quote-based)

Base price: Contact sales

Add-ons public: AI tags module/tiers may vary

AI add-ons public: Varies — some AI modules may be add-ons by plan.

Transparency: Low — quote-based pricing.

Notes: Pricing varies by storage/users/modules.

Support, success & enablement

Support tiers: Tiered support

Customer success: Yes — customer success/services available (varies by plan).

Training: Yes — onboarding/training available (vendor/partners).

Community forum: Vendor resources available; formal community forums vary.

Documentation clarity score: Coming Soon

Support reliability score: Coming Soon

Commercial friction (scores)

Pricing transparency

Coming Soon

Sales pressure

Coming Soon

Contract fairness

Coming Soon

Evidence & TdR Verdict

Third-party reviews

G2 rating: Coming Soon

Review count: https://www.acquia.com/customers

View G2 Profile

Pros (summary): Coming Soon

Cons (summary): Coming Soon

Customers & proof

Notable customers: Coming Soon

Case studies: Coming Soon

TdR scorecard

Overall technical

Coming Soon

AI maturity

Coming Soon

Workflow automation

Coming Soon

Metadata flexibility

Coming Soon

Integration depth

Coming Soon

Governance & compliance

Coming Soon

Creative ops alignment

Coming Soon

Neutrality index

Coming Soon

Best fit for

Organizations wanting mature DAM fundamentals with AI-assisted keywording and strong portal experiences.

Not recommended for

Teams needing on-prem deployment or developer-first media pipelines.

Strengths

Mature DAM; strong governance/portals; AI tags reduce manual metadata work.

Weaknesses

AI focuses on tagging (not end-to-end AI content automation); admin/governance effort required.

Best at (TdR)

Governed DAM with AI-assisted keyword generation and portal-based distribution.

Next Steps

Action

Visit Acquia DAM

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Evidence

Read customer reviews

Use review patterns (pros/cons) to confirm whether the AI, integrations, and governance hold up in production.

Technical

Review API documentation

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