Vendor profile

Air (Creative Operations + DAM) | AI DAM Platform

Air • Air (Creative Operations + DAM) • Creative ops platform with DAM

Digital Asset Management Cloud SaaS SMB to Mid-market December 31, 2025

AI-powered digital asset management for SMB to Mid-market teams

Headquarters

Brooklyn, New York, USA

Founded

July 9, 1905

Company size

Ownership

Private

Executive Summary AI & Automation Integrations TdR Verdict Vendor Website

Executive Summary

Air (Creative Operations + DAM) is positioned as creative ops platform with dam for smb to mid-market organizations. It supports creative asset organization; collaboration; approvals; version control; lightweight dam with asset collection; organization; sharing; versioning; comments and approvals; integrations. AI focus: Air markets AI-powered search and organization to help teams find assets faster and reduce manual filing overhead. Common integrations include Slack; Google Drive; Dropbox (varies). Best fit: Creative teams needing modern collaboration with lighter DAM and AI-assisted search.

Overview

Company profile

Vendor: Air

Website: Visit

Headquarters: Brooklyn, New York, USA

Founded: July 9, 1905

Employees:

Ownership: Private

Industries: DTC/ecommerce, agencies, creative studios, marketing teams

Product snapshot

Product: Air (Creative Operations + DAM)

Category: Creative ops platform with DAM

Deployment: Cloud SaaS

Target customer size: SMB to Mid-market

Supported use cases: Creative asset organization; collaboration; approvals; version control; lightweight DAM

In-depth product summary

Air (Creative Operations + DAM) is a cloud saas creative ops platform with dam for smb to mid-market teams. Core capabilities: Asset collection; organization; sharing; versioning; comments and approvals; integrations. AI highlights: Air markets AI-powered search and organization to help teams find assets faster and reduce manual filing overhead.

AI & Automation

AI features overview

Air markets AI-powered search and organization to help teams find assets faster and reduce manual filing overhead.

AI model source: Air AI features (vendor-managed)

AI notes: AI DAM page: https://air.inc/ai-dam

AI capability matrix

Capability Support
AI tagging Optional/Yes
AI OCR Optional
AI transcription No
Visual similarity search Optional
Smart cropping No
Rights detection No

Workflow automation

Workflow builder: Lightweight workflows

Automation features: Approvals; timestamped comments; visual annotations; status tracking; version stacks

Workflow use cases supported: Creative review cycles; stakeholder approvals; launch asset organization

Admin complexity score: Not designed for heavy enterprise governance or complex taxonomies

Workflow limitations: Coming Soon

AI & automation scores

AI maturity

Coming Soon

Workflow automation

Coming Soon

Implementation difficulty

4

TCO

5

Capabilities & Governance

Search, metadata & file support

Supported file types: Images, video, documents, design files

Metadata flexibility: Tags and metadata fields

Search capabilities: Search with AI-assisted discovery (as positioned by vendor)

Governance & compliance

Security certifications: Security: https://air.inc/security

Storage architecture: Cloud storage (SaaS)

Rights & governance score: Coming Soon

Permissions and access controls; basic governance

Capability details (expand)

Core features
Asset collection; organization; sharing; versioning; comments and approvals; integrations
Advanced features
AI-powered search; workflow boards; annotations
Collaboration features
Annotations, comments, and approvals with versioning
Workflow features
Lightweight workflow/kanban + approvals
Brand management & creative operations
Shared collections and controlled access
Review cycles for creative assets with stakeholder collaboration

Integrations & Architecture

Integration ecosystem

Integrates with creative and storage tools for ingest and collaboration
Native integrations
Slack; Google Drive; Dropbox (varies)
Third-party integrations
SSO; iPaaS; project management tools

API & delivery architecture

API available: Yes

API documentation: View docs

CDN support: Yes

Storage architecture: Cloud storage (SaaS)

Integration depth

Coming Soon

Reliability

Coming Soon

Integration depth (TdR)

Coming Soon

Metadata flexibility

Coming Soon

Best integrations & pain points

Best integrations: Slack; Google Drive; Dropbox (varies)

Integration pain points: Coming Soon

Commercials

Pricing

Pricing model: Subscription

Base price: Public tiers / contact sales for enterprise

Add-ons public: Plan-based

AI add-ons public: N/A or minimal AI add-ons.

Transparency: High — public tiers/pricing available.

Notes: Pricing varies by plan and storage.

Support, success & enablement

Support tiers: Standard + premium

Customer success: Varies by plan; confirm during evaluation.

Training: Self-serve help center and docs; guided training may vary by plan.

Community forum: Vendor resources available; formal community forums vary.

Documentation clarity score: Coming Soon

Support reliability score: Coming Soon

Commercial friction (scores)

Pricing transparency

Coming Soon

Sales pressure

Coming Soon

Contract fairness

Coming Soon

Evidence & TdR Verdict

Third-party reviews

G2 rating: Coming Soon

Review count: https://air.inc/customers

View G2 Profile

Pros (summary): Coming Soon

Cons (summary): Coming Soon

Customers & proof

Notable customers: Coming Soon

Case studies: Coming Soon

TdR scorecard

Overall technical

Coming Soon

AI maturity

Coming Soon

Workflow automation

Coming Soon

Metadata flexibility

Coming Soon

Integration depth

Coming Soon

Governance & compliance

Coming Soon

Creative ops alignment

Coming Soon

Neutrality index

Coming Soon

Best fit for

Creative teams needing modern collaboration with lighter DAM and AI-assisted search.

Not recommended for

Enterprises needing strict governance, complex workflows, or advanced AI enrichment.

Strengths

Creative collaboration UX; fast organizing and approvals; AI-powered search reduces time-to-find.

Weaknesses

Less suited for deep governance and large integration-heavy ecosystems.

Best at (TdR)

Modern creative ops + lightweight DAM with AI-powered search and fast approvals.

Next Steps

Action

Visit Air

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Evidence

Read customer reviews

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Technical

Review API documentation

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