Vendor profile

Brandfolder (Smartsheet) Digital Asset Management | AI DAM Platform

Brandfolder • Brandfolder (Smartsheet) Digital Asset Management • Mid-market/Enterprise SaaS DAM

Digital Asset Management Cloud SaaS Mid-market to Enterprise December 31, 2025

AI-powered digital asset management for Mid-market to Enterprise teams

Headquarters

Denver, Colorado, USA

Founded

July 4, 1905

Company size

Ownership

Subsidiary (Smartsheet)

Executive Summary AI & Automation Integrations TdR Verdict Vendor Website

Executive Summary

Brandfolder (Smartsheet) Digital Asset Management is positioned as mid-market/enterprise saas dam for mid-market to enterprise organizations. It supports brand portals; asset distribution; campaign libraries; governance; analytics with asset library; metadata; permissions; portals; versioning; approvals; analytics. AI focus: Brandfolder Brand Intelligence adds AI capabilities such as adaptive auto-tagging and video scene detection to improve search and keep libraries organized. Common integrations include Adobe Creative Cloud; Smartsheet; Slack; Microsoft 365; Google Drive. Best fit: Marketing teams wanting easy adoption and AI-enhanced organization plus portals and analytics.

Overview

Company profile

Vendor: Brandfolder

Website: Visit

Headquarters: Denver, Colorado, USA

Founded: July 4, 1905

Employees:

Ownership: Subsidiary (Smartsheet)

Industries: Marketing, brand, agencies, education, nonprofits

Product snapshot

Product: Brandfolder (Smartsheet) Digital Asset Management

Category: Mid-market/Enterprise SaaS DAM

Deployment: Cloud SaaS

Target customer size: Mid-market to Enterprise

Supported use cases: Brand portals; asset distribution; campaign libraries; governance; analytics

In-depth product summary

Brandfolder (Smartsheet) Digital Asset Management is a cloud saas mid-market/enterprise saas dam for mid-market to enterprise teams. Core capabilities: Asset library; metadata; permissions; portals; versioning; approvals; analytics. AI highlights: Brandfolder Brand Intelligence adds AI capabilities such as adaptive auto-tagging and video scene detection to improve search and keep libraries organized.

AI & Automation

AI features overview

Brandfolder Brand Intelligence adds AI capabilities such as adaptive auto-tagging and video scene detection to improve search and keep libraries organized.

AI model source: Brand Intelligence (auto-tagging and video intelligence)

AI notes: Brand Intelligence: https://brandfolder.com/product/brand-intelligence/ ; Tagging (Smartsheet help): https://help.smartsheet.com/articles/2482929-Tagging-Assets

AI capability matrix

Capability Support
AI tagging Yes
AI OCR Optional
AI transcription Optional
Visual similarity search Optional/Yes
Smart cropping Optional
Rights detection Partial

Workflow automation

Workflow builder: Configurable workflows and approvals

Automation features: Approvals; status tracking; permissions; automation rules; smart collections

Workflow use cases supported: Creative approvals; brand governance; partner distribution; campaign coordination

Admin complexity score: Deep customization is more limited than platform-style DAMs

Workflow limitations: Coming Soon

AI & automation scores

AI maturity

Coming Soon

Workflow automation

Coming Soon

Implementation difficulty

6

TCO

7

Capabilities & Governance

Search, metadata & file support

Supported file types: Images, video, documents, design files

Metadata flexibility: Custom fields and structured metadata

Search capabilities: Keyword + faceted search; AI features improve discoverability

Governance & compliance

Security certifications: Security: https://brandfolder.com/security/

Storage architecture: Cloud storage (SaaS)

Rights & governance score: Coming Soon

Rights metadata and access control

Capability details (expand)

Core features
Asset library; metadata; permissions; portals; versioning; approvals; analytics
Advanced features
Smart collections; templates; integrations; automation; Brand Intelligence AI
Collaboration features
Sharing/portals, comments, approvals, usage analytics
Workflow features
Approvals and lifecycle controls with notifications
Brand management & creative operations
Brand portals and governance for on-brand usage
Creative tool integrations with review/approval workflows

Integrations & Architecture

Integration ecosystem

Integrates across creative, marketing, and productivity tools; APIs for custom workflows
Native integrations
Adobe Creative Cloud; Smartsheet; Slack; Microsoft 365; Google Drive
Third-party integrations
CMS; PIM; marketing automation; SSO; iPaaS

API & delivery architecture

API available: Yes

API documentation: View docs

CDN support: Yes

Storage architecture: Cloud storage (SaaS)

Integration depth

Coming Soon

Reliability

Coming Soon

Integration depth (TdR)

Coming Soon

Metadata flexibility

Coming Soon

Best integrations & pain points

Best integrations: Adobe Creative Cloud; Smartsheet; Slack; Microsoft 365; Google Drive

Integration pain points: Coming Soon

Commercials

Pricing

Pricing model: Subscription (quote-based)

Base price: Contact sales

Add-ons public: Brand Intelligence may be an add-on

AI add-ons public: Varies — some AI modules may be add-ons by plan.

Transparency: Low — quote-based pricing.

Notes: Pricing varies by storage, users, modules, and support.

Support, success & enablement

Support tiers: Tiered support

Customer success: Yes — customer success/services available (varies by plan).

Training: Yes — onboarding/training available (vendor/partners).

Community forum: Vendor resources available; formal community forums vary.

Documentation clarity score: Coming Soon

Support reliability score: Coming Soon

Commercial friction (scores)

Pricing transparency

Coming Soon

Sales pressure

Coming Soon

Contract fairness

Coming Soon

Evidence & TdR Verdict

Third-party reviews

G2 rating: Coming Soon

Review count: https://brandfolder.com/customers/

View G2 Profile

Pros (summary): Coming Soon

Cons (summary): Coming Soon

Customers & proof

Notable customers: Coming Soon

Case studies: Coming Soon

TdR scorecard

Overall technical

Coming Soon

AI maturity

Coming Soon

Workflow automation

Coming Soon

Metadata flexibility

Coming Soon

Integration depth

Coming Soon

Governance & compliance

Coming Soon

Creative ops alignment

Coming Soon

Neutrality index

Coming Soon

Best fit for

Marketing teams wanting easy adoption and AI-enhanced organization plus portals and analytics.

Not recommended for

Organizations needing on-prem deployment or highly customized content-service extensions.

Strengths

Strong usability; portals and analytics; AI auto-tagging and video intelligence; good integration ecosystem.

Weaknesses

Enterprise pricing and add-ons; limited for highly bespoke data models.

Best at (TdR)

Marketer-friendly DAM with AI-assisted organization and fast distribution via portals.

Next Steps

Action

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Evidence

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Technical

Review API documentation

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