Vendor profile

Dash (by Bright) Digital Asset Management | AI DAM Platform

Dash • Dash (by Bright) Digital Asset Management • SMB/Mid-market SaaS DAM

Digital Asset Management Cloud SaaS SMB to Mid-market December 31, 2025

AI-powered digital asset management for SMB to Mid-market teams

Headquarters

Brighton, United Kingdom

Founded

July 14, 1905

Company size

Ownership

Private

Executive Summary AI & Automation Integrations TdR Verdict Vendor Website

Executive Summary

Dash (by Bright) Digital Asset Management is positioned as smb/mid-market saas dam for smb to mid-market organizations. It supports organize visual content; collaborate; brand portals; asset reuse for ecommerce with asset library; custom fields; search; sharing; permissions; collections. AI focus: Dash includes AI features such as Smart Tagging (AI suggestions trained on your existing metadata) and similar-image discovery to improve findability. Common integrations include Import from cloud storage; sharing integrations. Best fit: Growing ecommerce brands needing modern DAM with AI-driven tagging and fast discovery.

Overview

Company profile

Vendor: Dash

Website: Visit

Headquarters: Brighton, United Kingdom

Founded: July 14, 1905

Employees:

Ownership: Private

Industries: Ecommerce, marketing teams, small creative orgs

Product snapshot

Product: Dash (by Bright) Digital Asset Management

Category: SMB/Mid-market SaaS DAM

Deployment: Cloud SaaS

Target customer size: SMB to Mid-market

Supported use cases: Organize visual content; collaborate; brand portals; asset reuse for ecommerce

In-depth product summary

Dash (by Bright) Digital Asset Management is a cloud saas smb/mid-market saas dam for smb to mid-market teams. Core capabilities: Asset library; custom fields; search; sharing; permissions; collections. AI highlights: Dash includes AI features such as Smart Tagging (AI suggestions trained on your existing metadata) and similar-image discovery to improve findability.

AI & Automation

AI features overview

Dash includes AI features such as Smart Tagging (AI suggestions trained on your existing metadata) and similar-image discovery to improve findability.

AI model source: Dash AI features (smart tagging + similarity search)

AI notes: Smart Tagging: https://help.dash.app/en/articles/11065547-introducing-smart-tagging-in-dash ; AI features: https://www.dash.app/features/ai

AI capability matrix

Capability Support
AI tagging Yes
AI OCR Optional
AI transcription No
Visual similarity search Yes
Smart cropping No
Rights detection No

Workflow automation

Workflow builder: Lightweight workflows

Automation features: Approvals; comments; status tracking; bulk edits; metadata suggestions

Workflow use cases supported: Creative approvals; ecommerce content operations; catalog updates

Admin complexity score: Not designed for complex enterprise governance; AI focuses on tagging/discovery

Workflow limitations: Coming Soon

AI & automation scores

AI maturity

Coming Soon

Workflow automation

Coming Soon

Implementation difficulty

4

TCO

4

Capabilities & Governance

Search, metadata & file support

Supported file types: Images, video, documents

Metadata flexibility: Custom fields and tagging

Search capabilities: Search plus AI-assisted discovery (AI search, similar images)

Governance & compliance

Security certifications: Security details via vendor

Storage architecture: Cloud storage (SaaS)

Rights & governance score: Coming Soon

Permissions and metadata; basic governance

Capability details (expand)

Core features
Asset library; custom fields; search; sharing; permissions; collections
Advanced features
AI search; Smart Tagging; similar images; portals
Collaboration features
Sharing, collections, comments, and lightweight approvals
Workflow features
Lightweight approval flows and bulk edits
Brand management & creative operations
Portals and controlled sharing
Fast collaboration for ecommerce content teams

Integrations & Architecture

Integration ecosystem

Integrates with storage and tools (import/sharing); details via vendor
Native integrations
Import from cloud storage; sharing integrations
Third-party integrations
Ecommerce platforms; creative tools; SSO (enterprise)

API & delivery architecture

API available: Yes

API documentation: View docs

CDN support: Yes

Storage architecture: Cloud storage (SaaS)

Integration depth

Coming Soon

Reliability

Coming Soon

Integration depth (TdR)

Coming Soon

Metadata flexibility

Coming Soon

Best integrations & pain points

Best integrations: Import from cloud storage; sharing integrations

Integration pain points: Coming Soon

Commercials

Pricing

Pricing model: Subscription (usage-based plans)

Base price: Public pricing available

Add-ons public: Plan-based

AI add-ons public: Included in some plans; confirm AI packaging by tier.

Transparency: High — public tiers/pricing available.

Notes: AI features are included on current usage-based plans (check vendor plans).

Support, success & enablement

Support tiers: Tiered support

Customer success: Varies by plan; confirm during evaluation.

Training: Self-serve help center and docs; guided training may vary by plan.

Community forum: Vendor resources available; formal community forums vary.

Documentation clarity score: Coming Soon

Support reliability score: Coming Soon

Commercial friction (scores)

Pricing transparency

Coming Soon

Sales pressure

Coming Soon

Contract fairness

Coming Soon

Evidence & TdR Verdict

Third-party reviews

G2 rating: Coming Soon

Review count: https://www.dash.app/customers

View G2 Profile

Pros (summary): Coming Soon

Cons (summary): Coming Soon

Customers & proof

Notable customers: Coming Soon

Case studies: Coming Soon

TdR scorecard

Overall technical

Coming Soon

AI maturity

Coming Soon

Workflow automation

Coming Soon

Metadata flexibility

Coming Soon

Integration depth

Coming Soon

Governance & compliance

Coming Soon

Creative ops alignment

Coming Soon

Neutrality index

Coming Soon

Best fit for

Growing ecommerce brands needing modern DAM with AI-driven tagging and fast discovery.

Not recommended for

Large enterprises requiring complex governance and deep integrations.

Strengths

Modern UX; smart tagging trained on your metadata; AI search and similar images improve reuse.

Weaknesses

Limited for heavy enterprise customization; AI depth narrower than AI-first enterprise platforms.

Best at (TdR)

SMB-friendly DAM with AI-powered metadata suggestions and modern discovery.

Next Steps

Action

Visit Dash

Validate positioning, packaging, and the latest AI + workflow roadmap details directly with the vendor.

Evidence

Read customer reviews

Use review patterns (pros/cons) to confirm whether the AI, integrations, and governance hold up in production.

Technical

Review API documentation

Confirm API coverage for ingestion, metadata, transformations, permissions, delivery, and automation hooks.

Navigate

Back to top

Quickly jump back to the AI matrix and TdR scorecard for side-by-side comparisons.