Vendor profile

Frontify Brand Management Platform (DAM + guidelines) | AI DAM

Frontify • Frontify Brand Management Platform (DAM + guidelines) • Brand management + DAM

Brand Management / DAM Cloud SaaS Mid-market to Enterprise December 31, 2025

Brand hub + DAM with AI-assisted metadata and governance

Headquarters

St. Gallen, Switzerland

Founded

July 5, 1905

Company size

Ownership

Private

Executive Summary AI & Automation Integrations TdR Verdict Vendor Website

Executive Summary

Frontify Brand Management Platform (DAM + guidelines) is positioned as brand management + dam for mid-market to enterprise organizations. It supports brand portals; guidelines; dam libraries; collaboration; governance with brand guidelines; dam libraries; metadata; permissions; portals; collaboration. AI focus: Frontify supports AI and automatic asset processing (including AI auto-tagging) and offers automation actions that integrate OpenAI for generating descriptions, analyzing images, and translating metadata. Common integrations include Brand hub modules; DAM libraries; approvals. Best fit: Brand teams needing a unified brand hub (guidelines + DAM) with AI auto-tagging and automation actions.

Overview

Company profile

Vendor: Frontify

Website: Visit

Headquarters: St. Gallen, Switzerland

Founded: July 5, 1905

Employees:

Ownership: Private

Industries: Brand teams, marketing, design systems

Product snapshot

Product: Frontify Brand Management Platform (DAM + guidelines)

Category: Brand management + DAM

Deployment: Cloud SaaS

Target customer size: Mid-market to Enterprise

Supported use cases: Brand portals; guidelines; DAM libraries; collaboration; governance

In-depth product summary

Frontify Brand Management Platform (DAM + guidelines) is a cloud saas brand management + dam for mid-market to enterprise teams. Core capabilities: Brand guidelines; DAM libraries; metadata; permissions; portals; collaboration. AI highlights: Frontify supports AI and automatic asset processing (including AI auto-tagging) and offers automation actions that integrate OpenAI for generating descriptions, analyzing images, and translating metadata.

AI & Automation

AI features overview

Frontify supports AI and automatic asset processing (including AI auto-tagging) and offers automation actions that integrate OpenAI for generating descriptions, analyzing images, and translating metadata.

AI model source: Frontify AI processing + OpenAI actions (Marketplace)

AI notes: AI & automatic processing: https://help.frontify.com/en/articles/2785397-ai-and-automatic-asset-processing ; Automations: https://help.frontify.com/en/articles/11196975-frontify-automations

AI capability matrix

Capability Support
AI tagging Yes
AI OCR Optional
AI transcription No
Visual similarity search Optional
Smart cropping No
Rights detection Partial

Workflow automation

Workflow builder: Automations + approvals

Automation features: Automations for metadata updates; approvals; status updates

Workflow use cases supported: Brand governance; asset enrichment; localization of metadata

Admin complexity score: Some AI automation requires marketplace apps and configuration

Workflow limitations: Coming Soon

AI & automation scores

AI maturity

Coming Soon

Workflow automation

Coming Soon

Implementation difficulty

5

TCO

6

Capabilities & Governance

Search, metadata & file support

Supported file types: Images, video, documents, design files

Metadata flexibility: Custom fields and tags

Search capabilities: Search and browsing across brand hub; AI processing improves metadata

Governance & compliance

Security certifications: Trust Center: https://www.frontify.com/en/trust-center/

Storage architecture: Cloud storage (SaaS)

Rights & governance score: Coming Soon

Governance via guidelines, permissions, and workflows

Capability details (expand)

Core features
Brand guidelines; DAM libraries; metadata; permissions; portals; collaboration
Advanced features
AI auto-tagging and automatic asset processing; automations with OpenAI actions via Marketplace
Collaboration features
Guidelines + DAM with collaboration and approval governance
Workflow features
Approvals and automation flows
Brand management & creative operations
Brand hub and guidelines are core
Collaboration and governance across design + marketing

Integrations & Architecture

Integration ecosystem

Marketplace apps and APIs integrate with design and collaboration tools
Native integrations
Brand hub modules; DAM libraries; approvals
Third-party integrations
Figma; Adobe; SSO; Slack; iPaaS

API & delivery architecture

API available: Yes

API documentation: View docs

CDN support: Yes

Storage architecture: Cloud storage (SaaS)

Integration depth

Coming Soon

Reliability

Coming Soon

Integration depth (TdR)

Coming Soon

Metadata flexibility

Coming Soon

Best integrations & pain points

Best integrations: Brand hub modules; DAM libraries; approvals

Integration pain points: Coming Soon

Commercials

Pricing

Pricing model: Subscription (quote-based)

Base price: Contact sales

Add-ons public: Marketplace apps may be add-ons

AI add-ons public: Varies — some AI modules may be add-ons by plan.

Transparency: Low — quote-based pricing.

Notes: Pricing varies by modules and scale.

Support, success & enablement

Support tiers: Tiered support

Customer success: Yes — customer success/services available (varies by plan).

Training: Yes — onboarding/training available (vendor/partners).

Community forum: Vendor resources available; formal community forums vary.

Documentation clarity score: Coming Soon

Support reliability score: Coming Soon

Commercial friction (scores)

Pricing transparency

Coming Soon

Sales pressure

Coming Soon

Contract fairness

Coming Soon

Evidence & TdR Verdict

Third-party reviews

G2 rating: Coming Soon

Review count: https://www.frontify.com/en/customers/

View G2 Profile

Pros (summary): Coming Soon

Cons (summary): Coming Soon

Customers & proof

Notable customers: Coming Soon

Case studies: Coming Soon

TdR scorecard

Overall technical

Coming Soon

AI maturity

Coming Soon

Workflow automation

Coming Soon

Metadata flexibility

Coming Soon

Integration depth

Coming Soon

Governance & compliance

Coming Soon

Creative ops alignment

Coming Soon

Neutrality index

Coming Soon

Best fit for

Brand teams needing a unified brand hub (guidelines + DAM) with AI auto-tagging and automation actions.

Not recommended for

Teams needing heavy MAM workflows or developer-first media transformation pipelines.

Strengths

Strong brand governance; AI auto-tagging; OpenAI automation actions for metadata enrichment.

Weaknesses

Not a classic enterprise DAM for extremely complex content supply chains.

Best at (TdR)

Brand governance (guidelines + DAM) with AI-powered enrichment and automation.

Next Steps

Action

Visit Frontify

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Evidence

Read customer reviews

Use review patterns (pros/cons) to confirm whether the AI, integrations, and governance hold up in production.

Technical

Review API documentation

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