Vendor profile

OpenText Core Digital Asset Management / Media Management | AI DAM

OpenText DAM • OpenText Core Digital Asset Management / Media Management • Enterprise DAM

Digital Asset Management Cloud (Core DAM) plus hybrid/on-prem options (Media Management) Enterprise December 31, 2025

AI-powered digital asset management for Enterprise teams

Headquarters

Waterloo, Ontario, Canada

Founded

June 13, 1905

Company size

Ownership

Public (TSX/NASDAQ: OTEX)

Executive Summary AI & Automation Integrations TdR Verdict Vendor Website

Executive Summary

OpenText DAM OpenText Core Digital Asset Management / Media Management is positioned as enterprise dam for enterprise organizations. It supports enterprise dam; media management; governance; workflows; publishing and distribution with enterprise library; metadata; permissions; workflows; portals; apis; integrations. AI focus: OpenText highlights AI content management via Experience Aviator and, in Media Management, AI media analysis and speech-to-text for video plus auto-tagging using multiple vision providers. Common integrations include OpenText suite integrations; Microsoft ecosystem connectors. Best fit: Enterprises needing scalable DAM with rich media analysis, governance, and strong compliance posture.

Overview

Company profile

Vendor: OpenText DAM

Website: Visit

Headquarters: Waterloo, Ontario, Canada

Founded: June 13, 1905

Employees:

Ownership: Public (TSX/NASDAQ: OTEX)

Industries: Global enterprises with complex media and compliance requirements

Product snapshot

Product: OpenText Core Digital Asset Management / Media Management

Category: Enterprise DAM

Deployment: Cloud (Core DAM) plus hybrid/on-prem options (Media Management)

Target customer size: Enterprise

Supported use cases: Enterprise DAM; media management; governance; workflows; publishing and distribution

In-depth product summary

OpenText DAM OpenText Core Digital Asset Management / Media Management is a cloud (core dam) plus hybrid/on-prem options (media management) enterprise dam for enterprise teams. Core capabilities: Enterprise library; metadata; permissions; workflows; portals; APIs; integrations. AI highlights: OpenText highlights AI content management via Experience Aviator and, in Media Management, AI media analysis and speech-to-text for video plus auto-tagging using multiple vision providers.

AI & Automation

AI features overview

OpenText highlights AI content management via Experience Aviator and, in Media Management, AI media analysis and speech-to-text for video plus auto-tagging using multiple vision providers.

AI model source: OpenText Experience Aviator; OpenText IDOL; optional Azure/AWS/Google Vision integrations

AI notes: AI content management: https://www.opentext.com/products/ai-content-management ; Media Management overview with AI + speech-to-text: https://www.capterra.com/p/172347/OpenText-Media-Management/

AI capability matrix

Capability Support
AI tagging Yes
AI OCR Yes (depending on chosen AI provider/configuration)
AI transcription Yes
Visual similarity search Optional/Yes
Smart cropping Optional
Rights detection Partial

Workflow automation

Workflow builder: Enterprise workflow engine

Automation features: Approvals; routing; governance; lifecycle; automation hooks; audit trails

Workflow use cases supported: Compliance approvals; global publishing; archival; rich media workflows

Admin complexity score: Enterprise deployments typically require experienced admins/partners

Workflow limitations: Coming Soon

AI & automation scores

AI maturity

Coming Soon

Workflow automation

Coming Soon

Implementation difficulty

9

TCO

9

Capabilities & Governance

Search, metadata & file support

Supported file types: Images, video, audio, documents, 3D (depending on modules)

Metadata flexibility: Enterprise metadata schemas and taxonomies

Search capabilities: Enterprise search with AI-assisted enrichment and media analysis

Governance & compliance

Security certifications: Trust/Security: https://www.opentext.com/about/trust-and-security

Storage architecture: Cloud/hybrid storage architectures

Rights & governance score: Coming Soon

Governance and lifecycle controls with audit trails

Capability details (expand)

Core features
Enterprise library; metadata; permissions; workflows; portals; APIs; integrations
Advanced features
AI media analysis; speech-to-text; optional 3D visualization; large-scale distribution; security/compliance
Collaboration features
Portals, sharing, workflows, and audit trails for stakeholder collaboration
Workflow features
Enterprise workflow engine with routing, lifecycle, and automation
Brand management & creative operations
Controlled distribution via portals and permissions
Workflow integration for approvals and publishing

Integrations & Architecture

Integration ecosystem

Enterprise integrations across OpenText suites and external systems via APIs
Native integrations
OpenText suite integrations; Microsoft ecosystem connectors
Third-party integrations
CMS; PIM; commerce; creative tools; SSO; iPaaS

API & delivery architecture

API available: Yes

API documentation: View docs

CDN support: Yes

Storage architecture: Cloud/hybrid storage architectures

Integration depth

Coming Soon

Reliability

Coming Soon

Integration depth (TdR)

Coming Soon

Metadata flexibility

Coming Soon

Best integrations & pain points

Best integrations: OpenText suite integrations; Microsoft ecosystem connectors

Integration pain points: Coming Soon

Commercials

Pricing

Pricing model: Enterprise quote-based

Base price: Contact sales

Add-ons public: Modules vary by licensing (Core DAM vs Media Management, AI options)

AI add-ons public: Varies — some AI modules may be add-ons by plan.

Transparency: Low — quote-based pricing.

Notes: Pricing varies by deployment, modules, and scale.

Support, success & enablement

Support tiers: Enterprise support tiers

Customer success: Yes — customer success/services available (varies by plan).

Training: Yes — onboarding/training available (vendor/partners).

Community forum: Vendor resources available; formal community forums vary.

Documentation clarity score: Coming Soon

Support reliability score: Coming Soon

Commercial friction (scores)

Pricing transparency

Coming Soon

Sales pressure

Coming Soon

Contract fairness

Coming Soon

Evidence & TdR Verdict

Third-party reviews

G2 rating: Coming Soon

Review count: https://www.opentext.com/customers

View G2 Profile

Pros (summary): Coming Soon

Cons (summary): Coming Soon

Customers & proof

Notable customers: Coming Soon

Case studies: Coming Soon

TdR scorecard

Overall technical

Coming Soon

AI maturity

Coming Soon

Workflow automation

Coming Soon

Metadata flexibility

Coming Soon

Integration depth

Coming Soon

Governance & compliance

Coming Soon

Creative ops alignment

Coming Soon

Neutrality index

Coming Soon

Best fit for

Enterprises needing scalable DAM with rich media analysis, governance, and strong compliance posture.

Not recommended for

Small teams with limited budgets or minimal governance requirements.

Strengths

Enterprise scalability; governance; AI media analysis and speech-to-text; flexible deployment options.

Weaknesses

Implementation complexity; enterprise-grade pricing; AI options can increase cost.

Best at (TdR)

Enterprise DAM/MAM for rich media with AI analysis (tagging, transcription) and governance.

Next Steps

Action

Visit OpenText DAM

Validate positioning, packaging, and the latest AI + workflow roadmap details directly with the vendor.

Evidence

Read customer reviews

Use review patterns (pros/cons) to confirm whether the AI, integrations, and governance hold up in production.

Technical

Review API documentation

Confirm API coverage for ingestion, metadata, transformations, permissions, delivery, and automation hooks.

Navigate

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