Vendor profile

Orange Logic Digital Asset Management | AI DAM Platform

Orange Logic • Orange Logic Digital Asset Management • Enterprise DAM

Digital Asset Management Cloud, hybrid, and on-prem options Enterprise December 31, 2025

AI-powered digital asset management for Enterprise teams

Headquarters

Irvine, California, USA

Founded

June 22, 1905

Company size

Ownership

Private

Executive Summary AI & Automation Integrations TdR Verdict Vendor Website

Executive Summary

Orange Logic Digital Asset Management is positioned as enterprise dam for enterprise organizations. It supports enterprise dam; metadata governance; automation; content distribution; rights enforcement; search and discovery with central repository; metadata/taxonomy; permissions; portals; workflow; integrations; apis. AI focus: Orange Logic’s AI positioning covers automated tagging, natural-language search, OCR, similarity search, smart cropping, and agentic workflows (OrangeAI / Agent Studio) to automate metadata and content operations. Common integrations include Automation and workflow tooling in platform. Best fit: Enterprises that need highly configurable DAM with advanced workflows and AI-driven automation.

Overview

Company profile

Vendor: Orange Logic

Website: Visit

Headquarters: Irvine, California, USA

Founded: June 22, 1905

Employees:

Ownership: Private

Industries: Media, higher ed, healthcare, government, global marketing orgs

Product snapshot

Product: Orange Logic Digital Asset Management

Category: Enterprise DAM

Deployment: Cloud, hybrid, and on-prem options

Target customer size: Enterprise

Supported use cases: Enterprise DAM; metadata governance; automation; content distribution; rights enforcement; search and discovery

In-depth product summary

Orange Logic Digital Asset Management is a cloud, hybrid, and on-prem options enterprise dam for enterprise teams. Core capabilities: Central repository; metadata/taxonomy; permissions; portals; workflow; integrations; APIs. AI highlights: Orange Logic’s AI positioning covers automated tagging, natural-language search, OCR, similarity search, smart cropping, and agentic workflows (OrangeAI / Agent Studio) to automate metadata and content operations.

AI & Automation

AI features overview

Orange Logic’s AI positioning covers automated tagging, natural-language search, OCR, similarity search, smart cropping, and agentic workflows (OrangeAI / Agent Studio) to automate metadata and content operations.

AI model source: OrangeAI / Agent Studio

AI notes: AI features: https://www.orangelogic.com/features/artificial-intelligence ; Automated tagging overview: https://www.orangelogic.com/automated-tagging-in-digital-asset-management

AI capability matrix

Capability Support
AI tagging Yes
AI OCR Yes
AI transcription Optional
Visual similarity search Yes
Smart cropping Yes
Rights detection Partial (governance + AI-assisted checks depending on configuration)

Workflow automation

Workflow builder: Advanced workflow builder

Automation features: Conditional routing; automation rules; notifications; metadata actions; publish steps

Workflow use cases supported: Rights clearance; approvals; publishing; archival; regulatory workflows

Admin complexity score: Requires governance and admin ownership for taxonomies and automation rules

Workflow limitations: Coming Soon

AI & automation scores

AI maturity

Coming Soon

Workflow automation

Coming Soon

Implementation difficulty

8

TCO

8

Capabilities & Governance

Search, metadata & file support

Supported file types: Images, video, audio, documents, design files

Metadata flexibility: Highly configurable metadata schemas and taxonomies

Search capabilities: Faceted search + AI-assisted discovery (NLP, similarity, OCR)

Governance & compliance

Security certifications: Security details via vendor: https://www.orangelogic.com/contact/

Storage architecture: Configurable cloud/on-prem storage backends

Rights & governance score: Coming Soon

Rights metadata and governance controls integrated into workflow

Capability details (expand)

Core features
Central repository; metadata/taxonomy; permissions; portals; workflow; integrations; APIs
Advanced features
Complex workflows; automation rules; omnichannel distribution; extensible integrations; lifecycle management
Collaboration features
Portals, sharing, comments, and stakeholder access controls
Workflow features
Advanced workflow routing with automation hooks and conditional logic
Brand management & creative operations
Controlled distribution via portals and permissions
Workflow-driven approvals and automation for asset processing

Integrations & Architecture

Integration ecosystem

Enterprise integration-friendly architecture with APIs and configurable workflows
Native integrations
Automation and workflow tooling in platform
Third-party integrations
CMS; PIM; creative tools; SSO; cloud storage; iPaaS

API & delivery architecture

API available: Yes

API documentation: View docs

CDN support: Yes

Storage architecture: Configurable cloud/on-prem storage backends

Integration depth

Coming Soon

Reliability

Coming Soon

Integration depth (TdR)

Coming Soon

Metadata flexibility

Coming Soon

Best integrations & pain points

Best integrations: Automation and workflow tooling in platform

Integration pain points: Coming Soon

Commercials

Pricing

Pricing model: Enterprise quote-based

Base price: Contact sales

Add-ons public: AI modules and advanced automation may be add-ons

AI add-ons public: Varies — some AI modules may be add-ons by plan.

Transparency: Low — quote-based pricing.

Notes: Pricing depends on deployment, modules, and scale.

Support, success & enablement

Support tiers: Enterprise support + services

Customer success: Yes — customer success/services available (varies by plan).

Training: Yes — onboarding/training available (vendor/partners).

Community forum: Vendor resources available; formal community forums vary.

Documentation clarity score: Coming Soon

Support reliability score: Coming Soon

Commercial friction (scores)

Pricing transparency

Coming Soon

Sales pressure

Coming Soon

Contract fairness

Coming Soon

Evidence & TdR Verdict

Third-party reviews

G2 rating: Coming Soon

Review count: https://www.orangelogic.com/customers

View G2 Profile

Pros (summary): Coming Soon

Cons (summary): Coming Soon

Customers & proof

Notable customers: Coming Soon

Case studies: Coming Soon

TdR scorecard

Overall technical

Coming Soon

AI maturity

Coming Soon

Workflow automation

Coming Soon

Metadata flexibility

Coming Soon

Integration depth

Coming Soon

Governance & compliance

Coming Soon

Creative ops alignment

Coming Soon

Neutrality index

Coming Soon

Best fit for

Enterprises that need highly configurable DAM with advanced workflows and AI-driven automation.

Not recommended for

Small teams seeking a low-cost DAM with minimal configuration overhead.

Strengths

Strong workflow automation; deep metadata governance; AI roadmap with agentic tooling; supports complex deployments.

Weaknesses

Implementation/admin effort is non-trivial; more platform than needed for small libraries.

Best at (TdR)

Enterprise DAM automation—agentic AI for metadata, search, and workflow orchestration.

Next Steps

Action

Visit Orange Logic

Validate positioning, packaging, and the latest AI + workflow roadmap details directly with the vendor.

Evidence

Read customer reviews

Use review patterns (pros/cons) to confirm whether the AI, integrations, and governance hold up in production.

Technical

Review API documentation

Confirm API coverage for ingestion, metadata, transformations, permissions, delivery, and automation hooks.

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