Brand Governance Checklist Template

Template November 27, 2025

A checklist template that turns brand, legal, and regulatory requirements into practical checks teams can run before assets go live.

Launch Resource Executive Summary What This Resource Does Conclusion

Launch Resource

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Executive Summary

This template converts your brand, legal, and regulatory standards into a structured checklist that reviewers can use during asset approvals. It ensures that creative is on-brand, compliant, and accessible before anything is published or distributed.

What this template is

This template converts your brand, legal, and regulatory standards into a structured checklist that reviewers can use during asset approvals. It ensures that creative is on-brand, compliant, and accessible before anything is published or distributed.

Why It Matters

This template provides the following benefits:

  • Makes governance expectations clear and actionable for non-legal users.
  • Improves brand and regulatory consistency across markets and agencies.
  • Creates an audit trail of checks and remediation for regulated industries.

Who It’s For

Who should use this template

A financial services brand uses this checklist to ensure every asset is reviewed for mandatory disclaimers and regulatory statements before final approval in DAM.

How To Use

How to Use the Brand Governance Checklist Template

Follow these easy steps to make use of this template:

  1. List your key governance areas such as visual identity, tone of voice, legal wording, regulatory requirements, and accessibility.
  2. Break each area into clear, binary checklist items that reviewers can confirm or flag.
  3. Assign responsible roles and frequencies for each type of check.
  4. Capture issues, remediation plans, and due dates when assets fail checks.
  5. Embed the checklist in your DAM or workflow approval process so it becomes part of everyday work.

AI Notes

Responsible AI & Fair Usage

Download the free brand governance checklist template to strengthen your review process, then sign up to access the premium kit with sample checklists for regulated industries.

Related Content

Related DAM Resources

Conclusion

Put this into your DAM governance workspace so it becomes part of how work gets done—not a one‑off document.

Revisit and refresh it quarterly to keep it aligned with real workflows and ownership.

What’s Next

Previous

Rights & Usage Tracker Template

A rights and usage tracking template that keeps contracts, territories, channels, and expiry dates visible so teams don’t accidentally reuse restricted assets.

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Brand Governance Checklist Template

A checklist template that turns brand, legal, and regulatory requirements into practical checks teams can run before assets go live.