Creative & Marketing Workflow Mapping Template

Template November 27, 2025

A swimlane-ready template to map how creative and marketing work actually flows today so you can design better, DAM-connected workflows.

Launch Resource Executive Summary What This Resource Does Conclusion

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Executive Summary

This template helps you document every step in your creative and marketing workflows, including roles, inputs, outputs, SLAs, dependencies, and automation opportunities. It gives you a clear picture of how work really moves before you start configuring workflows in your DAM or project management tool.

What this template is

This template helps you document every step in your creative and marketing workflows, including roles, inputs, outputs, SLAs, dependencies, and automation opportunities. It gives you a clear picture of how work really moves before you start configuring workflows in your DAM or project management tool.

Why It Matters

This template provides the following benefits:

  • Gives teams a shared, visual understanding of how work flows today.
  • Reveals bottlenecks, duplicate steps, and manual handoffs that slow delivery.
  • Provides clean input into DAM and workflow configuration to avoid guesswork.

Who It’s For

Who should use this template

A creative operations team maps their campaign creation process and discovers three separate review loops that can be consolidated once approvals move into DAM, reducing cycle time and confusion.

How To Use

How to Use the Creative Marketing Workflow Mapping Template

Follow these easy steps to make use of this template:

  1. List your core workflows such as campaign creative, always-on content, and localisation.
  2. Break each workflow into steps and capture who owns the step, what they need, and what they deliver.
  3. Record entry and exit criteria, SLAs, and bottlenecks for each step.
  4. Highlight where work waits for approvals, rework, or missing information.
  5. Use the completed maps as blueprints when designing automated workflows and approvals in your DAM environment.

AI Notes

Responsible AI & Fair Usage

Download the free workflow mapping template to run your first process workshop, then sign up to access the premium version with ready-made swimlane layouts and automation checklists.

Related Content

Related DAM Resources

Conclusion

Put this into your DAM governance workspace so it becomes part of how work gets done—not a one‑off document.

Revisit and refresh it quarterly to keep it aligned with real workflows and ownership.

What’s Next

Previous

DAM Implementation Plan Template

A practical project plan template that breaks down your DAM implementation into clear phases, owners, risks, and success criteria so you can deliver on time with fewer surprises.

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Creative & Marketing Workflow Mapping Template

A swimlane-ready template to map how creative and marketing work actually flows today so you can design better, DAM-connected workflows.